Jennifer Enfinger Moreland
I am a multi-faceted media, design and management consulting professional who can plan, write, illustrate, design, manage and finish any project.
Complete resume, writing samples and contact information available upon request.
B.S. in journalism, 1999
B.S. in English, 1999
Email & Content Marketing Manager for a Growing National Vacation Rentals Company
In my initial role as a content manager, I created graphics; designed sales pieces; wrote property descriptions and blogs; assisted in marketing department project management; and produced emails at the direction of my supervisor. As email manager, I now plan, write, design, build, proof, send and report on the guest- and owner-facing weekly sales emails for 12 brands and two departments. I also
analyze performance, manage segmentation, and set up automations for each brand. Upon being
moved from my content creator role to the email management position in May of 2022, I identified
problems with VTrips' existing email-sending account and worked closely with our development team to
fix serious issues keeping our campaigns from reaching inboxes. This resulted in higher open rates and increased revenue. I also assist the branding team with design projects as needed.
Marketing designer for one of the largest vacation rental & real estate companies in the United States
I created digital and print marketing, advertising and social collateral, assisted in planning campaigns that brought in millions of dollars in revenue each year and edited, brainstormed and helped to write copy and content for use online, in print and as both business-to-business and business-to-consumer outreach.
Creative director for a highly regarded international business magazine
I plan, lay out and manage ad and editorial placement on a fully remote, contract basis for a respected business magazine read across the globe. I design ads and manage editorial design projects as needed and control the look and feel of the magazine under the direction of the publisher/VP of Sales.
Production editor for the local publications of a major metro newspaper
I managed the copyediting and design team at the community news operation of a major metro newspaper, reaching from 250,000 to upwards of 400,000 people per week in more than 70 communities. I directed a staff of six designers/content editors as they read, planned and designed the seven to 11 editions produced by our section editors and reporters. Along with supervising my staff, I produced up to three sections each week, including everything from writing headlines to creating interactive online presentations. I also played a senior role in the management of the department and the creation of procedures and best practices to streamline production while elevating quality.
Creative Services Coordinator at a National Catalog Company, 2009-2011
I managed creative projects from concept to completion, including planning and designing print and e-mail promotional materials, maintaining Web site and blog content, and editing and art directing photos. I also wrote and edited everything from press releases to catalog copy.
Editor at an International SEO Content Provider, 2010-2011
I performed both content writing and copy editing functions for a major online media company, working with freelance writers to ensure that all articles were error-free and written to exacting company standards for grammar, topic focus and search engine optimization.
Assistant News Editor at a Major Metropolitan Daily Paper, 2008-2009
I designed and produced A-section and/or Metro section pages on a nightly basis for one of the largest and busiest newsrooms in the country, ensuring that all copy, graphics, photos and other elements were appropriately and attractively packaged. I was responsible for ensuring that my section made deadline and was without error.
News Presentation Editor at a Daily Newspaper, 2002-2008
I was responsible for the daily production of the newspaper, including copyediting, headline writing, page design and supervision of a staff of seven copyeditors/page designers. I created graphics and edited copy in addition to designing the 1A front. I was responsible for all elements of copy, style and design within the news sections of the paper, along with scheduling, mediating staff conflicts, staff evaluations and assistance with hiring decisions. I supervised the reorganization of the desk as the features and news operations split into two sections.
Photo enhancement/retouching artist and graphic designer, 2002-present
I work with professional photographers on a contract basis to ensure that the images they provide to their clients are of the highest quality. I also create illustrations, computer-based graphics and print layouts for a variety of applications and clients.
News Editor at a Daily Newspaper, 2001-2002
I was responsible for the daily production of the newspaper, including copyediting, headline writing, page design and supervision of a staff of four copyeditors/page designers. I was also responsible for all elements of copy, style and design within the paper, along with scheduling, mediating staff conflicts and staff evaluations. I supervised the desk’s reorganization into a combined news/features operation.
Deputy News Editor at a Daily Newspaper, 2001
I was responsible for assisting the news editor with the daily production of the paper, including copyediting, headline writing, page design and the weekend supervision of a staff of nine. I created advance Sunday 1A packages and played a major role in feature-page design.
Copy editor at a Daily Newspaper, 1999-2001
I read local and wire copy for grammar and structural errors, wrote headlines and cutlines, designed fronts and inside pages and pulled stories and photos from the news wires for daily paper production.
Freelance writer, 2000-2001
I proposed, planned, wrote and edited stories of local interest on a wide variety of topics.
I am highly proficient in the Adobe Creative Suite of programs, with expert-level proficiency in InDesign and Photoshop. I am also well-versed in the use of Microsoft Office programs, NewsEdit Pro and CCI. I have experience in planning, coding and sending marketing emails and newsletters through providers that include Constant Contact, MailChimp and iContact. I am experienced in preparing graphics for both digital and print use, as well as understanding social media marketing best practices. I am also comfortable utilizing online media content management systems such as HootSuite.